New market structured on
new technology,
new standards,
world-wide access
and
revised regulations.
To compete
one MUST
engage new process-based
information technologies,
keeping a close watch on the
price,
quality,
and
convenience trends.

Arising from
digitalization,
deregulation,
globalization,
and
open standards,
these markets are shifting
the balance of economic power
from the sellers to the buyers.
Information is freely and widely
available, and is almost instantly
accessible in such markets.