"Researchers at Princeton and Northwestern University wanted to find out how much political power ordinary citizens have, they examined a twenty year period from 1982 - 2002. They first discovered if large corporations and wealthy individuals (regardless of political party) want a law passed there is nearly a 60% chance it will be passed and if they don't want a certain law it doesn't pass."
Then they looked at everyday voters issues (that almost no one supports) have a 30% chance of becoming law. Issues that almost everyone supports also have a 30% chance of becoming law. They concluded in their on words, the preferences of the average American appear to have only a minuscule near zero statistically non significant impact upon public policy."
Excerpt from: Saving Capitalism 2017
(Former Secretary of Labor - Robert Reich)
(Based on a study of 1,779 policy issues,
Princeton researchers Martin Gilens and Benjamin I.)
The Importance of Keeping Good Records
Saving Time & Money
Maintain up to date versions
Increase communication and collaboration
Reduce risk in the event key individuals are absent
through large data amounts
for useful information.
It uses artificial intelligence, neutral networks, and advanced statistical tools to decide trends, patterns, and relationships.
might be unnoticed otherwise.
A machine with digital circuits that uses data and
performs functions based on instructions.
A small device
that works like a laptop
but is not one. It can have
a calendar, diary,
network and internet access.
Online transfer of text, voice,
and/or video messages.
Email emanates from
and arrives at
Typically, in these days,
this occurs over the internet.
Why do people HATE email?
The most common reason,
it makes them feel overwhelmed,
under accomplished and defeated.
Your inbox is critical for workflow
More people using email than social media.
Free, Fast, Cheap, Accessible,
easily Replicated & Global
All online transactions require email validation
(a type of digital social security number)
Information can be sent / received in Real Time
(keeping people well informed, far and wide)
It is a known fact that you are
more likely to obtain a sale through an email
than you are through social media.
Managing emails effectively is important.
Consumer Behavior & Usage
333 Billion emails sent / received daily (2022)
4.4 Billion worldwide users by end of 2024
3.4 Billion fake emails sent each day (phishing)
1.8 Billion active Gmail users
90% of Welcome emails are opened.
80% of marketers would select email vs. social media marketing
80% email usage among ages 18-29 | 30-49
76% of US adults used email or messaging services to communicate
75% of marketers say that personalization boosts engagement.
58% Apple iPhone email client market share
45% of email traffic is Spam
35% of emails are left unread
31% millennials checks personal emails multiple times per hour.
28% Gmail email market share
26% Gen Z checks personal emails multiple times per hour.
18% average open rate for all industries
10-60 mins; time spent browsing marketing emails
3 hours spent per day checking work emails
2 hours spent per day checking personal emails